Sunday, June 30, 2013

We owe Trendiness to England


What do fish and chips, Emma Watson, and the term “bollocks” all have in common? Aside from the healing process of your latest break-up, these articles also all originate from England. To continue the thread of English trendiness aforementioned, America has been introduced to the timeless clothing brand called ASOS launched in the United Kingdom in 2000.


Unless you’re making a summer holiday in London, the brand can be found at ASOS.com. With shipping to over 190 countries, and payments available in a number of currencies, you’re sure to get your fingers on your favourite finds.


A recent t-shirt splurge, $45.00
Laden with simplicity, color, and utterly reasonable price tags, ASOS is the middle sibling who has sat quietly between Urban Outfitters and American Apparel for far too long. This is not to say that one cannot dabble between the three brands. There are no forbidden fruits when you’re young, and if there are then you can deal with the repercussions later. Until then, add some of the crisp qualities to your closet that ASOS has to offer.

Fit for the duties of daytime and the adventures brought forth from nightlife, this brand abides by the fashion rules of today and combs in some promising hints for styles on the forefront. The Earthy color palette and fitted pant motif in menswear promises that guys will be taken seriously and look bold all the while. Likewise, ladies can find solace in the simple, form-fitting dresses and denim that attract the eye with a little lace here and a little off-the-shoulder there.

And if ever there is the opportunity to be cheekier in your endeavors, ASOS gives a proper amount of possibility for unique printed tees, sleek logos, and daring structure for both guys and girls.


Photos from ASOS, "New Clothing"
Beyond the racks—or pages, in our case—of clothing on ASOS.com, there lies footwear, accessories and sunglasses to be praised, as well. Hell, there are even pages of onesies that you’ll undoubtedly save in your wish list for a time when you frequent sitting by the fireplace once again.

The point is that this brand is one to be backed because it skews a little from the typical path found in American shopping malls. Let ASOS serve as your outlet for variety. Even if you’re the biggest vanilla enthusiast out there, everyone enjoys some caramel syrup on occasion.


As an American youth, part of outgrowing teenage years is acknowledging that you were not, in fact, the pioneer of style, music and slang that you once thought you were. Instead, when you come into your twenties as an American, you find that you owe all your hip capabilities to our overseas neighbors, the English. Go ahead; take a peek at the sharp styles at ASOS.com —English accent not included.
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