A 'Booty' by Any Other Name

Of all the fan-made and artist-inspired monikers, none is as renowned as ‘J. Lo’. Withstanding the tests of time and trendiness, Jennifer Lopez has built a brand to outlast the eras of the Puff Daddies and Snoop Doggs whose images were defeated at the turn of the century. Durable and adorable as the 45-year-old has proven to be, J. Lo has also ventured to prove that her moniker comes with an identifier: her bottom.

On September 18, J. Lo released the official music video for ‘Booty’ featuring her Aussie counterpart, Iggy Azalea, with curves down under to rival the original Fly Girl herself. These two femme queens make the most of four minutes and some-odd seconds, showing audiences more dance moves to highlight your rear-end than ever previously imagined. Of course, this is no surprise as the newly ranked Billboard Hot 100 track uses J. Lo’s trademark body part as its namesake.

Jennifer Lopez in the music video for "I Luh Ya Papi" ft. French Montana. Courtesy of  jennifer-lopez.net.

For decades now, the frame through which consumers view J. Lo has been through the recognition of her Latina allure and her best asset. This is to say that the identity and purpose that Lopez serves in the media is conveyed in such a way that audiences interpret her strengths as a star to be dependent on her minority identity. As an actress she has lent beauty and relatable nature to the archetypal Latina maid, the Latin pop star and the unlikely female suitor to the fair-skinned McConaughey-male leads. As an energetic performer, she made us believe that love don’t cost a thing in the presence of catchy choruses and truly bootylicious dance moves (our apologies to Beyoncé, CC: Destiny’s Child). 

Perhaps it is Jenny from the Block’s identity as a minority and as a Latina that contributes to her resistance identity as a curvaceous female. Deserving of the resistance identity title, J. Lo’s media framing keeps her from fitting in with her female counterparts, even within her latest music video alongside Iggy Azalea, because of her warm skin and the rhythmical aptitude, which stereotypes would suggest is all too telling of her Latin upbringing.

In one of the most watched role reversals of mainstream media, Lopez made a satire of the modern music video for her song “I Luh Ya Papi” featuring French Montana. Joining in on the recent trend of female pop stars advocating for gender equity, Lopez “turns the male gaze on its head,” as stated in this music video review from the Huffington Post. Breaking the dichotomy of gender roles and the spectrum of objectification, Jennifer Lopez and her female counterparts make a mockery of men as mere décor—an effort that equity-conscious consumers can surely get behind.

What’s more important than the media frame that permits J. Lo’s booty to precede her in music and movies alike, is the way that she has taken this resistance identity, put on some gold hoop earrings, and has run with it. It is not out of defiance that this Latina from the Bronx has remained a name to know, no matter the monikers you choose. It is with compliance and maybe a little help from a stylist, that J. Lo has embraced her outlier of a silhouette in order to make the most of her Latina identity and to frame her biggest asset for decades on end.

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A Starlette's Thick Skin

On a television show known to teach the lessons of pre-pubescence, Sesame Street hosted Oscar award-winning actress, Lupita Nyong’o last week for a much more profound lesson. In a playful repartee with her ticklish counterpart, Nyong’o and Elmo discuss skin as a protective, unifying and beautiful part of people.

“That’s the thing I love most about skin, Elmo,” Nyong’o said in her cameo, “Skin comes in lots of beautiful shades and colors.”

Since she swept the award show scene earlier this year and came to the forefront of fashion soon thereafter, Nyong’o has been surrounded by social buzzwords such as “dark-skinned”, “most beautiful” and “iconic”. But she is not letting these accolades do all of the talking. The Yale educated actress from Kenya is steering a ship of stardom with color consciousness at the helm. Contrary to the muffled nature of the color blind ideology, which is a mindset that dismisses the idea that race and privilege are interconnected, the increasing public will to learn of Nyong’o’s story and lifestyle has incited the type of racial understanding that color consciousness is rooted in.

Lupita Nyong'o in Prada on The Academy Awards red carpet. Photo courtesy of PopSugar.com

In February 2014, at the Essence Magazine Black Women in Hollywood event, Nyong’o spoke on the constitution of beauty.

“My mother would say to me ‘you can’t eat beauty, it doesn’t feed you.’ And what my mother meant when she said, ‘you can’t eat beauty’ was that you can’t rely on how you look to sustain you. What actually sustains us—what is fundamentally beautiful—is compassion,” Nyong’o said.

Lupita has now become her own buzzword. Combatting the power structure that serves the white individuals in Hollywood, Nyong’o has garnered support as a black actor with influential prowess. Throughout the history of media, the power elite media groups bearing authority over what and who will be represented have kept with a pale archetype.

Upon earning People Magazine’s title of “People’s Most Beautiful”, Nyong’o said:

"I was happy for all the girls who would see me on [it] and feel a little more seen."

This rift in the dominant culture’s representation of media figures allows for a more welcoming and authentic media sphere. White privilege in media has allowed for white audiences to incessantly find connections onscreen, and Nyong’o is now added to the abbreviated list of figures to fill the racial void in film.

Lupita Nyong’o has offered a palette of work that transcends the racial barrier in what hopefully will allow for forthcoming roles that are a lot less skin-deep.

Watch Lupita Nyong'o's speech from the Essence Black Women in Hollywood event. ---

Refusing to Rest on Royalty

Though the accessories and gadgets in Hollywood have shifted since the age of the silver screen, the sought-after celebrities that occupy stardom in 90210 have yet to experience a shift. With international shipping-and-handling of a more angst-driven type, the teen singer-songwriter, Lorde, is defining her own status of celebrity in the star-studded zip code.

Whether you draw parallels between the blonde bombshells from then and now or the slick and shimmering fashions that have ever walked the red carpet, most of the stars we follow for their image and not their intellect. With lyrics written to linger on her listener’s ear, the “Royals” singer is playing a melody meant for depth and analysis—a true anomaly compared to many a “Queen of Pop” that she shares the stage with.

Rolling Stone, January 2014 cover

“I think the thing that people relate to about me is that I—you know—I kind of try not to fall into your typical traps of song writing,” Lorde said in an interview with Studio Q. 

Peering in on the lives of celebrities, one might find the images, air and behaviors that belong to them indicative of what our society deems a “stereotype”. For the American pop star, the subconscious associations bring to mind a slew of all-too-expensive objects and all-too-chiseled body types. It is a stereotype unfitting of 17-year-old Lorde’s gothic stylings.

In Lorde's cover story in the January 2014 issue of Rolling Stone, Tavi Gevinson, editor of Rookie said: "Everyone talks about Ella [Lorde] as the anti-Miley because she dresses like a witch and she doesn't twerk. But it's more nuanced than that. She sings about partying, she curses like a sailor and her songs aren't completely asexual. She reflects an intelligence in girls our age, and normalizes it." 

Certainly for the celebrity culture that has proven a steady market in America, there is what Patricia Divine of University of Wisconsin at Madison calls, “inevitability of prejudice”. As consumers, we tend towards the stereotype that the unintelligence that celebrities have is more than redeemed with their unshakeable choruses and good looks. The type of pop star that Lorde proves to be helps us to marry the all-too-familiar “cool factor” with the keen factor, which she carries from her image and into her work in the recording studio.

For this Aussie, the American Dream of fame and stardom does not come at the cost of incapability. It comes with a dark lipstain, a shattered celebrity stereotype and lyrics with a clever likability factor all their own.

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A Bouffant Silhouette Behind the ‘Tonight Show' Desk

Spanning several decades and a slew of networks, the figures behind the wooden desks of late night television have touted raspy voices and well-kempt, combed-over hair while detailing the latest in news and popular culture for the masses. It was a silhouette solidified in American media facets—the informed, polished American man—but with her beehive hair and string of pearls, Joan Rivers became the first woman to break into the boy’s club of late night with just as much crass and intrigue as the rest.

In 1965, when Rivers first appeared on ‘The Tonight Show with Johnny Carson’, the American ideology of television front liners hardly included the female voice, let alone her opinion and individualism. In contemporary sociology, the term ‘ideology’ encompasses the images and standards to which individuals and groups make sense of what they encounter in a culture. What this indicated for Joan Rivers and her unabashed one-liners was that the American audience was left to re-think the ideology of the worthy faces of television, as Rivers would soon chalk 80 guest-hosting gigs next to the man she deemed her mentor, Johnny Carson, on ‘The Tonight Show’.

Joan Rivers and Johnny Carson during Rivers' second appearance on 'The Tonight Show' in the '60s.
Wenn Photos/ Newscom

"Johnny was the one person who said, 'Yes, she has talent; yes, she is funny.' He was the first person in power who respected what I was doing and realized what I could become,” Rivers said in an interview with People Magazine in 1991. What is important to note about the mentor-mentee relationship of Carsons’ and Rivers’ is not that this man and woman duo made late night television a laugh-loaded and honest viewing experience, but that Carson—the power holder for the show—had welcomed the change.

With a considerably modest beginning, the dirty dialogues from Rivers lent greatly to the ideology of able and quick-witted women. Rivers stunned Carson and the masses with innumerable insults and star-studded slurs in order to ultimately stir the ideology of hegemony in America.

Hegemony, which works to frame and promote the identities, values and normative actions of a culture’s power holders, is in itself an exclusive concept. Exclusivity, however, was not a deterrent for Joan Rivers and her pathway for a career in comedy. Rather, exclusivity of women was an opportunity she felt was befitting of her talent.

Now, the archetypal male in media and the hegemonic role in which he fits remains challenged by today’s femme forerunners. But if not for Rivers’ pioneering footsteps and cheeky choice for words, the non-gendered silhouette of media platforms today may not have transitioned into the state it has, though there are plenty more screens befitting of the modern maven—’60s bouffant not required.

Watch Joan Rivers on The Tonight Show with Johnny Carson, 1986

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