Have you run the one you love into the ground? When your favorite pair of running shoes has reached its maximum mileage, it might be time to try, not only a new shoe, but a new brand on for size.
Come race day, Andrew Goodman, a collegiate runner at Colorado State University, sports racing flats belonging to the College’s athletic sponsor, Under Armour. During training, Goodman admits that for four years he, too, was an offender of commitment when it comes to running shoe brands. Up until the summer of 2013, he pledged his feet to a certain Nike Pro shoe from season to season and he’s gained the run-down pile of shoes in his closet to prove it.
Up until now, you have probably dipped your foot into the pool of a couple of different brands looking for the right one. No doubt, a process reminiscent of Cinderella’s own shoe wear, runners have been dabbling in the wrong fairy tale plot.
Megan Price, a 39-year-old career woman, says running is both a release and helps her refuel her mind. "I've learned, though, that if I want to use running as my primary release, I have to take care of myself," Price says. "Whether that means taking days off, or equipping myself with the best gear, you can't enjoy something when it gives you pain."
“Be it injuries blisters, it’s all the same in the eye of a runner,” Hecker says. “They want a brand that they know is going to take care of them, and I have to coax people into seeing why different shoes will help them perform better”.
Although the fourth commandment in running may read all pain is curable through an ice bath, not all commandments can stand the test of time. A runner’s most valued tools are the feet. And when the only shield you can offer them is a shoe, concerning yourself with optimal fit versus renowned logo will allow for longer trail runs and many more race days ahead.
“Every little thing I can control, I want to control. It’s a mental aspect and I want to know that my shoe is a good fit when I get on the line and race,” Goodman says.
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